BMF CP126: Green Supply Chain Performance, Leaders’ Environmental Values, Leadership, and Firm Reputation in the Peruvian Food Sector

Quynh-Yen Thi Nguyen

AISDL

April 14, 2026

“In reality, convincing the birds is a hefty task. If anything is nonsensible, they will pretend to listen and gossip behind his back, which would only damage his reputation. In some cases, it is best not to say anything at all.Yet, they would eventually look down on him if they asked many questions and never got answered.

In “Philosopher Bird”; Wild Wise Weird (2024)

1. Project description

1.1. Main objectives

The current study is conducted to examine the following research questions:

• How is the green supply chain management performance of the company associated with firm reputation?
• Is the relationship between the green supply chain management performance and firm reputation conditional on leaders’ green values and transformative leadership?

1.2. Materials

The Granular Interaction Thinking Theory (GITT) will be employed for the conceptual development of this study, while the Bayesian Mindsponge Framework (BMF) analytics will be utilized for statistical analysis [1,2]. The dataset comprises responses from 359 managers from large private food sector companies in Lima, Peru [3]. Statistical analyses will be conducted using the bayesvl R package, which utilizes the Markov chain Monte Carlo (MCMC) algorithm for estimation [4]. Code and data of the study can be found here https://zenodo.org/records/19558092.

1.3. Main findings

Preliminary analyses suggest that green supply chain management performance is positively associated with the reputation of products and services. However, the association is negatively moderated by leaders’ green transformative leadership.



Figure 1: Estimated posterior results.

2. Collaboration procedure

Portal users should follow these steps to register to participate in this research project:

1. Create an account on the website (preferably using an institution email).
2. Comment your name, affiliation, and your desired role in the project below this post.
3. Patiently wait for the formal agreement on the project from the AISDL mentor.

If you have further inquiries, please contact us at aisdl_team@mindsponge.info

If you have been invited to join the project by an AISDL member, you are still encouraged to follow the above formal steps.

All the resources for conducting and writing the research manuscript will be distributed upon project participation.

Mentor for this project: Minh-Hoang Nguyen.

Other members who have joined this project: Quan-Hoang Vuong and Viet-Phuong La.

The research project strictly adheres to scientific integrity standards, including authorship rights and obligations, without incurring an economic burden at participants’ expenses.

References

[1] Vuong QH, Nguyen MH, La VP. (2022). The mindsponge and BMF analytics for innovative thinking in social sciences and humanities. Walter de Gruyter GmbH. https://books.google.com/books?id=EGeEEAAAQBAJ

[2] Nguyen MH, Ho MT. (2026). The Absurdist Approach to Unveiling Possible Paradoxical Thinking for Innovative Socio-Psychological Research. MethodsX, 16, 103910. https://doi.org/10.1016/j.mex.2026.103910

[3] Sosa NAG, Guevara R. (2024). Dataset of the role of green transformational leadership and individual green values in shaping firm reputation: The mediating effect of green supply chain management. Data in Brief, 66, 112649. https://doi.org/10.1016/j.dib.2026.112649

[4] Vuong QH, La VP. (2019). bayesvl package for Bayesian statistical analyses in R. http://books.google.com/books/about?id=uq2lEQAAQBAJ

[5] Vuong QH. (2024). Wild Wise Weird. https://books.google.com/books?id=C5dDEQAAQBAJ