BMF analytics received its first Amazon BSR


September 14, 2022

BMF analytics has been a major workhorse for many of AISDL’s research studies. Nonetheless, since its course of development has spanned several years, looking up the whole picture can be a bit tedious for a new user.

To provide the community with the required resources, we have tried hard to produce a volume dedicated to BMF analytics, titled The mindsponge and BMF analytics for innovative thinking in social sciences and humanities [1], which also expends quite a fair bit of time to equip prospective BMF analytics users with the underlying mindsponge theory [2].

After some time, the volume has now been displayed at various Amazon country sites, including the US, UK, Germany, France, Japan, etc. (It can also be seen at the B&N site). While still in the “pre-order” mode of sale, we spotted its first Amazon Best Sellers Rank (BSR) on September 13, 2022, standing at 248,555.

Figure: Amazon Germany BSR on Sept. 13;

So, is a BSR of 250K high or low? The real-world experience has indicated that there is not an agreeable answer to this question. It depends on the country and the time an item maintains the indicator value. Nonetheless, according to Connolly [3], a BSR higher than 1 million (i.e., the BSR value smaller than 1 million) suggests that retailers can consider holding it for later sales. In short, the 250K BSR looks pretty promising.

On the same day, the book also appeared in several university libraries, specifically UCLA, UC Berkeley, UC Irvine, and the University of Bonn.


[1] Vuong QH, Nguyen MH, La VP. (2022). The mindsponge and BMF analytics for innovative thinking in social sciences and humanities. De Gruyter.

[2] Vuong QH. (2022). Mindsponge Theory. AISDL.

[3] Connolly B. (2022, April 14). Amazon Best Sellers Rank: Everything You Need to Know in 2022.